Advertising Ka Kamal is part of an effort to understand advertising...
Understand the creativity that happens behind the business of making people buy things they may or may not need...
Understand what people sell and... More importantly, how they get through to their customers...
Understand what people buy, and... More importantly, what convinces them to do so...
Amul's take ( January '08) on the bollywood film ' Taare Zameen Par' showing successful relationship between a teacher (Bollywood actor Aamir Khan) and a student with learning disability due to understanding , care and love.
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