To quote from this post on on psfk.com...
"Is advertising literally going to the dogs? Nestlé Purina, one of the world’s largest makers of pet food, would argue yes as the brand announced today that it has created a television commercial directly targeted at dogs. The ad set to air on Austrian television this week uses three different sounds: a high frequency tone, a squeak that is similar to that of a dog toy, and a high-pitched ‘ping’ to attract the attention of both their dogs and owners. The 23-second Beneful spot aired earlier on German television and on the Internet over the summer."
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