Friday, May 25, 2012

Petrol Price Hike Vs Election Promises... The Brand Promise Vs Brand Delivery Conundrum...

2009 Congress AdvertisementIt is not our policy or place to comment on politics..
But if one were to hypothesise and look at Political Parties as Service Providers
But when Brand Promises are made, and then not delivered...

It is natural for the customer to move away...

Simplistically speaking...



The challenge is for the next next Service Provider (Political Party) which aspires to attract these disillusioned customers is to make promises that can be delivered. 

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